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Professional Experience

Please note the jobs below are in chronological order, but have been cherry picked for the sake of brevity.

Lead Information Architect

Cyber Interactive – London (Jan 2015 – Feb 2015)

  • Delivering a complete mobile first re-architecture of a major European health services provider’s website.

Lead Information Architect

AlphaGary/Mexichem – London/Boston (Sep 2014 – Jan 2015)

  • Work with AlphaGary’s UK CEO, US and UK Sales, and Mexican Corporate teams to produce a sector leading re-architecture of their existing online presence.

Lead Information Architect

British Telecom Fleet / Infosys – London/Leeds (May 2014 – Sep 2014)

  • Work with BT Fleet and Infosys teams in a war room environment to devise a workshop management tablet application, which enables a paperless engineering workshop, and supports a major business wide change initiative.
  • Produce complete tablet based prototype and functional specification.
  • Advise BT Fleet subject matter experts and project team on UX best practice.
  • Support BA team in translating newly mapped business processes into an application.
  • Support offshore development team in development of the application.

Senior Information Architect

British Petroleum / Keytree – London (Dec 2013 – Apr 2014)

  • Work with end client to devise and document specification and requirements.
  • Produce complete interactive wireframes and functional specification for sub-surface intranet portal.
  • Advise front end development team.
  • Manage multiple stakeholders.

Senior Information Architect

Fleet Search – London (Nov – Dec 2013)

  • Advise, IA, design, and code website from scratch.
  • Implement WordPress multisite content management system for 6 domains.
  • Integrate existing websites into WordPress multisite.
  • Repair malfunctioning Joomla 1x installation and migrate to Joomla 2.5.

Lead Information Architect

Ogilvy Action/Geometry Global – London (Jul 2013 – Sep 2013)

  • Complete re-architecture of Sage Global and Sage Geographic Market websites.
  • Produce full set of wireframes, and complete functional specification for each site.

Lead Information Architect

HSBC – London (Sep 2012 – May 2013)

  • Complete re-architecture of 15 Asia Pacific web properties.
  • Work with UK and APac based HSBC teams to map and scope existing websites.
  • Provide completed new/existing sitemaps for all properties.
  • Meet with HSBC APac teams to introduce new sitemaps and invite feedback.
  • Provide dynamic wireframes of new site models.

Senior Information Architect

RAPP – London (Aug – Sep 2012)

  • Wireframes, mobile and social media strategy for global paint brand.

Senior Information Architect

Combustion – London (Jul – Aug 2012)

  • Full site desktop specification and static wireframes for gaming/lottery/betting site.
  • Dynamic prototypes and specification for app, mobile web and tablet solutions.
  • Market analysis and integrated social media strategy.

Senior Information Architect

Haymarket – London (May – Jul 2012)

  • Full site specification, dynamic clickable prototype for new International Association of Athletics Federation’s website.

Senior Information Architect

Fjord – London (May 2012)

  • Wireframes and HTML prototype for Barclaycard iPhone/Android Near Field Communications (NFC) App.

Senior Information Architect

DARE – London (Apr 2012)

  • Functional specification for Barclaycard Offers iPhone/Android App and responsive website.

Senior Information Architect

Tullo Marshall Warren (TMW) – London (Mar 2012)

  • Static wireframes and dynamic clickable prototype for Diageo Alcohol intake calculator App and mobile website.

Senior Information Architect

Beattie McGuinness Bungay (BMB) – London (Feb – Mar 2012)

  • Full site specification, static wireframes and dynamic clickable prototype for Chatham Archive and Dairylea including responsive elements for mobile and tablet.
  • Consultancy and amendments for an updated Grolsch brand site including responsive elements.

Senior Information Architect

Agency Republic – London (Dec – Feb 2012)

  • Full site specification, static wireframes and dynamic clickable prototype for an updated Vodafone FreeSIM microsite which included responsive elements for mobile and tablet.
  • Initial static wireframes for Jack Daniels UK music site including responsive elements.
  • Dynamic prototype for an updated Nivea UK ‘Where to buy’ section.

Lead Information Architect

Corporate Edge/EDF Energy – London (Sep – Nov 2012)

  • Working with EDF’s external consultants and UX agency to provide a wireframe deck, end user business analysis, user interviews, personas and functional specification for new client facing transactional billing and account management tool.

Information Architect

Candi – London (Jul 2011)

  • Wireframe and specification for redesign of Morrisons Supermarkets virtual butcher for mobile and desktop.
  • Comprehensive review of UK Supermarket App Sector.

Lead Information Architect

Ogilvy One – London (Mar – Jun 2011)

  • Working on brands American Express, Dove, Zurich Insurance, Tesco and IBM
  • Wireframe and specification for global American Express card sign up process.
  • Wireframe and specification for Ogilvy internal digital asset management tool ‘Creative Cupboard’.
  • iPhone app review and recommendations for Dove and Tesco.
  • Facebook applications projects for Zurich Insurance, American Express and Dove.

Information Architect

The Team for National Employment Savings Trust – London (Mar – Apr 2011)

  • Conduct in-depth usability, IA and cross-browser design compliance review of NEST transactional website and present recommendations in report form.
  • Provide advice and best practice recommendations for front-end optimization.

Lead Information Architect

The Team for Capita/NEA/Genesis HA – London (Jan – Mar 2011)

  • Wireframe and specification projects for Capita, Genesis and The National Enterprise Academy based on supplied brief and client meetings.
  • Work with content strategy, planning and account management to develop concepts.
  • Produce annotated full site clickable wireframes using Axure RP for each client.
  • Present finished design to client.

Information Architect

Ogilvy & IBM – London (Jan 2011)

  • Re-architecture of existing website and content based on IBM brief.
  • Work with content strategist and planner to develop concepts.
  • Move to new WordPress platform.
  • Production of Axure RP wireframes and dynamic model.

Information Architect

TwoSteps – London (Nov 2010 – Jan 2011)

  • Website redesign and Adobe illustrator mockups.
  • User journey mapping.
  • xHTML and CSS development.

Information Architect

Perform Group – London (May 2010 – Oct 2010)

  • Architecting from scratch a CMS and online marketplace for digital streaming content players.
  • Requirements gathering, production and maintenance of product backlog.
  • Presenting and ‘selling’ product design to business stakeholders.
  • Produced clickable wireframe and demo site using Axure RP.
  • Managing task prioritization and feedback to UI developers.
  • Working in an Agile environment.
  • Providing standards based xHTML/CSS markup to developers.
  • Working in Java/Google Web Toolkit environment providing xHTML/CSS fixes alongside developers.

IA/Designer/Front End Developer

Fleet Search – London (May 2010)

  • Advise, IA, design, and code website from scratch.
  • Implement Movable Type content management system.
  • Add Facebook and other social networking integration features.

Information Architect

BDP Media – London (May 2010)

  • Creating clickable wireframes from flat designs to streamline user journeys and flesh out proposed functionality.

Information Architect

Heath Wallace – Reading (Apr 2010)

  • Creating clickable wireframes of proposed site re-design for HSBC.

Information Architect

Space01 – Guildford (Feb 2010 – Apr 2010)

  • Producing wireframes and persona based user journeys for a Halifax PLC’s site redesign project.
  • Create clickable wireframe models of proposed navigation designs in Axure RP.
  • Analyzing analytics data and graphing results to produce common entry routes and journeys.

Information Architect

The Open University – London (Feb 2010 – Feb 2010)

  • Wireframe basic site structure, site map and user journeys for proposed social networking site from concept document and data model.
  • Create clickable wireframe model in Axure RP.
  • Produce Drupal theme for use in proof of concept web application.

Webmaster/Interaction Designer

Transport for London – London (Oct 2009 – Feb 2010)

  • Daily website maintenance and updates performed using Red-Dot CMS and Visual Studio.
  • Produce or update user journeys for cycling, art on the underground and travel tools micro sites.
  • Compiling and distributing/explaining analytics reports for internal clients using Omniture SiteCatalyst.
  • Analyzing the results of Multi-variant testing.

Information Architect

Legal & General/Sceneric – London (Sep 2009)

  • Investigate and map internal paper process for tranche management via detailed interviews with internal staff members.
  • Conduct on site workshop with internal and external stakeholders to produce skeleton sitemap and navigation.
  • Produce visual design, wireframes and user journeys compliant with Legal and General brand guidelines, detail site architecture, navigation and present solution to client.
  • Produce HTML wireframes for use in development.

SharePoint Webmaster/IA

World Class Commissioning Development – London (Aug – Sep 2009)

  • Spec and build web facing SharePoint solution for this new NHS entity.
  • Produce working wireframe model in Axure RP compliant with NHS brand guidelines.
  • Build and train staff on SharePoint content publishing sites.
  • Develop model into functioning site.

SharePoint Implementation Manager and Information Architect

UNITE Group PLC – Bristol (May – Aug 2009)

  • Implement SharePoint Intranet and Enterprise Document Management System.
  • Plan and design site navigation with internal stakeholders via post-it sorting technique.
  • Design and implement processes and compliance procedures for use staff use of DMS solution.
  • Produced training documentation and conducted staff training workshops.
  • Wireframe, Build, and brand aforementioned solution from scratch using SharePoint Designer and SharePoint OOTB features.
  • Install and configure webparts and content publishing sites to manage two internal comms channels.
  • Produce visual design and architecture for site based on corporate style guide.
  • Training of staff members in the use of SharePoint document management and publishing sites.

Front End Designer

Her Majesty’s Court Service (HMCS) – London (Dec 2008 – Mar 2009)

  • Execute visual and functional redesign of the High Court of England and Wales, commercial registry case management forms.
  • Created new visual identity for commercial registry forms.
  • Produced front end of forms in XDP format using Adobe LiveCycle Designer ES and JavaScript.
  • Worked directly with judges and court staff (the project stakeholders) to gather requirements for project, internal processes and improve usability and features of the new forms.

CMS Administrator and Analyst

Norton Rose – London (Jan – Mar 2008)

  • Maintenance of Rhythmyx Content Management System.
  • Implementation and management of Google Analytics and smart tags.
  • Management of blogs and migration from WordPress to Rythmyx.
  • Management of intranet based blogs in WordPress.
  • Implementation of Search Engine Optimisation techniques.
  • Overseeing the results of multi-variant testing.

Web Analyst

The National Archives – London (Sep – Dec 2007)

  • Day to day administration and management of WebTrends 8 installation for 43 websites.
  • Including analytics management for which receives 1.2 – 1.4 million visits per month.
  • Monthly analytics reporting.
  • Trained on Red CMS 7.x, adding/editing content/templates.
  • Implementation of the WebTrends Smart Source data collector tags across several sites.
  • Implementation and management of Google Analytics and smart tags.
  • Production of analytics strategy for new website architecture.
  • Preparing feedback to project teams on the results of multi-variant testing.

Information Architect, Visual Designer, and Sharepoint Administrator

Rouse & Co – London (Sep 2006 – Aug 2007)

  • Designed and constructed and delivered a new Corporate Intranet site spanning 13 countries and 16 offices.
  • Constructed the new ‘polestar’ intranet in Microsoft Office SharePoint server 2007.
  • Designed site navigational structure in conjunction with COO and department heads.
  • Assessed content on old intranet platform and planned migration to SharePoint.
  • Wire-framed, Planned and delivered intranet project on-time and on budget.
  • Specified and implemented new content management system for their corporate website.
  • Produced process documentation for use of CMS and DMS and conducted staff training workshops.
  • Advised on imminent website redesign project.
  • Edited and Produced content for the SharePoint intranet.
  • Assessed planned and implemented content migration from the old intranet site to SharePoint site.
  • Worked with internal developers to produce custom web parts for the Intranet site.
  • Established and maintained collaborative relationships between the project stakeholders and [company] department heads thus ensuring smooth running of the project.
  • Supported users of the new Intranet and provided hands on training.
  • Implemented and provided Analytics for the corporate website and intranet.

Professional Experience 1996 – 2006

  • Webmaster/User Interface DesignerOffice Of Rail Regulation – London (Feb 06 – Aug 2006)
  • Information Architect/ProducerBritish Telecom (BT) – London (Jan 2006)
  • Web Designer/Information ArchitectiWillam – London (Oct – Dec 2005)
  • Intranet Administrator/ Web DesignerTelereal – London (Jun – Aug 2005)
  • Industry AdvisorUniversity Of Wisconsin – Madison (Feb – Apr 2005)
  • Intranet Manager/Information ArchitectMAE Engineering – Sydney (Jan – Dec 04)
  • Web Designer/Intranet Administrator – Society for Worldwide Interbank Financial Transactions (SWIFT) – Brussels (Jun – Nov 2003)
  • Information ArchitectRTA Systems – Sydney (Aug 02 – Mar 2003)
  • Web DesignerAustralian Grand Prix Corporation – Melbourne (Mar – Jun 2002)
  • Web Designer/DeveloperNRMA – Sydney (Jan – Mar 2002)
  • Web Consultant/Project CoordinatorTeletext Ltd – London (2001)
  • Web Designer/DeveloperCanada Life Assurance – Stevenage (Jun – Sep 2001)
  • Web Designer / DeveloperOffice Interiors Online Ltd – London (May – July 2001)
  • Web – London (Aug 99 – April 2001)
  • Web – London (Apr – July 1999)
  • General ManagerBass Clef Nightclub – Northampton (1997 – 1999)
  • Freelance Scenic DesignerVarious Assignments – Edinburgh (1996/1997)

Skill Highlights

Static and Dynamic Wireframing


Graphics Editing


Coding Standards Compliance


Hand Coding


Wireframing Tools


Web Analytics


CMS Implementation