International Association of Athletics Federations

I’m a multi-disciplined, user-centred, freelance UX Architect and UI Designer.

I work with iconic brands, corporate leaders and start-up enterprises–producing high quality dynamic wireframes driven by creative thinking.

I began my career during the late 90s dot-com boom, working for worldsport.com and improveline.com where I gained experience working in a variety of front-end disciplines. I moved into CMS integration specialising in intranet projects in the mid-2000s, but the industry evolved, I found my wide experience and skillset best suited to the information architecture field.

Each project I work on is an opportunity to do excellent work that connects with its intended audience and brings increased success to the client.

Good user experience is in the details. I work tirelessly to understand both the business and user requirements for any project so that I can design the best possible experience for everyone navigating the interface.