Working with a small team, I conducted workshops with HSBC teams in each jurisdiction before undertaking a complete mapping and re-architecture of all 15 of HSBC Asia Pacific’s websites.
The project implemented a consistent global template for HSBC websites, along with customised navigational structures and content mappings based on feedback from staff in each region.
I’m a multi-disciplined, user-centred, freelance UX Architect and UI Designer.
I work with iconic brands, corporate leaders and start-up enterprises–producing high quality dynamic wireframes driven by creative thinking.
I began my career during the late 90s dot-com boom, working for worldsport.com and improveline.com where I gained experience working in a variety of front-end disciplines. I moved into CMS integration specialising in intranet projects in the mid-2000s, but the industry evolved, I found my wide experience and skillset best suited to the information architecture field.
Each project I work on is an opportunity to do excellent work that connects with its intended audience and brings increased success to the client.
Good user experience is in the details. I work tirelessly to understand both the business and user requirements for any project so that I can design the best possible experience for everyone navigating the interface.
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